When people search for your name or business online, what do they find? If the answer isn’t positive press, expert articles, and high-ranking content, you’re missing out on a major PR opportunity. In today’s digital landscape, public relations (PR) and search engine optimization (SEO) go hand in hand—and if you’re not integrating both, your brand visibility is suffering.
At Otter PR, we know that great PR isn’t just about media coverage—it’s about ensuring that your story ranks at the top of search results when people look for you. Here’s why SEO is a game-changer in PR.
1. SEO Ensures Your Press Coverage Gets Seen
Getting featured in top-tier publications is great, but if those articles don’t rank well in search engines, their impact is limited. SEO helps your media placements stay visible long after they’re published.
A strong SEO-PR strategy includes:
- Optimizing press releases and articles with relevant keywords.
- Securing backlinks from high-authority media sites to boost your website’s ranking.
- Ensuring positive news and thought leadership pieces rank above negative or outdated content.
When SEO is done right, your earned media becomes a long-term asset, not just a short-term news hit.
2. It Helps Control Your Online Reputation
Let’s face it—your online reputation can make or break your credibility. Whether you’re a tech CEO, doctor, lawyer, or real estate professional, people Google you before they do business with you.
A smart PR-SEO strategy ensures that positive content dominates search results, while negative press, bad reviews, or irrelevant links get pushed down. This is especially crucial in crisis management situations, where reputation repair depends on what people find first.
3. Google Prefers Authoritative, Trusted Sources
Google’s algorithms prioritize expertise, authoritativeness, and trustworthiness (E-E-A-T)—all qualities that PR helps build.
By securing media features in respected publications like Forbes, Business Insider, or The Wall Street Journal, you:
- Boost credibility and authority in your industry.
- Improve search rankings with high-quality backlinks.
- Position yourself as a thought leader Google (and potential clients) trust.
4. SEO-Optimized PR Attracts More Clients
Your potential customers are searching for expert opinions, solutions, and trusted professionals—and SEO-optimized PR helps them find you first.
For example:
- A lawyer who ranks for “top business attorney in New York” will attract more high-value clients.
- A doctor with featured health articles on page one of Google is seen as a trusted expert.
- A tech entrepreneur whose media interviews appear first gains instant credibility with investors.
When SEO and PR work together, you control the narrative and bring in more opportunities.
Need a PR Strategy That Works With SEO?
At Otter PR, we specialize in SEO-driven PR campaigns that increase visibility, strengthen reputations, and position our clients as industry leaders.
Book a strategy call today to ensure your media presence ranks where it matters most—at the top of Google!
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing PR companies Los Angeles and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.